Amazon India launched 'Kirana Now' Grocery service in India

March 27, 2015: The e-commerce giant Amazon already making waves in India is now launched another service called 'Kirana Now', a place to buy grocery items online with same day delivery. This move by Amazon may affect the business of local kirana stores.


In a email statement to NDTV, Amazon spokesperson said: "We are continually innovating to transform the way India shops and the way India sells. Our vision is to enable our customers in India to buy anything and everything they want online, anytime and anywhere at low prices and a convenient, fast and reliable delivery experience. Equally we are committed to empowering the growth of millions of small and medium businesses in India. Kirana Now is a stop towards realising both."

He further adds, "With this service we want to provide our customers an instant and convenient access to their ecosystem of stores for their everyday needs right from their mobile phone. And likewise empower the Kirana stores with tools and technology to transform their growth in the digital economy."

This service is available only through mobile app. Amazon India aims to deliver the goods within '2-4' hours using its own logistics, the neighbourhood store's staff, or one of its logistics partners. Any kirana store willing to sell can list on Amazon just like any other seller.

In the United States, the similar service by Amazon is called Amazon Fresh. This service of 'Kirana Now' will be launched on Wednesday in Bengaluru.

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About Riz Stories

An Electronics Engineer by education, a part-time blogger by passion. He loves everything about technology, hence he writes about it. Interest includes Technology, Startups and Mobile Applications.
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